Understanding Your Analytics
Master your campaign performance data to optimize results, track ROI, and improve your AI calling strategies over time.
Dashboard Overview
Your dashboard provides real-time insights into campaign performance with key metrics at a glance.
Today's Activity
Campaign Progress
Performance
Call Logs Explained
Every call is logged with detailed information to help you understand what's working and what needs improvement.
| Call Status | What It Means | Next Steps |
|---|---|---|
| Connected | Human answered and had conversation | Review transcript and outcome |
| Voicemail | Call went to voicemail system | Message left, will retry later |
| No Answer | Phone rang but no pickup | Will retry at different time |
| Busy | Line was busy | Retry scheduled automatically |
| Qualified | Lead met qualification criteria | Follow up for appointment |
Transcript Review
What to Look For
Improvement Actions
Measuring Success
Key Performance Indicators
ROI Calculation
PMTC Pipeline
The PMTC (Prospect → Marketing Qualified → Talking → Converted) pipeline gives you a visual funnel of how leads move through your calling process.
💡 Using the Pipeline
Watch the conversion rates between each stage. A big drop from Marketing Qualified to Talking suggests your script needs adjustment. A drop from Talking to Converted means your qualification criteria may be too loose.
Campaign Charts
Visual charts break down campaign performance so you can spot trends at a glance.
Call Outcomes Chart
Daily Call Volume
Conversion Trend
Real-Time Call Feed
Watch calls happen live. The real-time call feed shows each call as it starts, connects, and completes.
What You See
Why It Matters
🔴 Live Updates
The feed updates automatically — no need to refresh the page. You'll see a pulsing indicator when a call is actively in progress.
Exporting Data
Export your campaign data for deeper analysis, reporting, or integration with other tools.
Call Logs CSV
Complete call history with status, duration, and outcomes
Qualified Leads CSV
Only contacts that met your qualification criteria
Campaign Report PDF
Executive summary with key metrics and insights