5 min read

Customizing Your AI Voice Agent

Create compelling AI conversation scripts that qualify leads, handle objections, and book appointments. Master the art of AI conversation design for maximum results.

What Are AI Scripts?

AI scripts are conversation frameworks that guide your AI voice agent through calls. They define the flow, questions, responses to objections, and qualification criteria. Think of them as your AI's "playbook" for every conversation.

Script Components:

Opening introduction & rapport building

Qualification questions sequence

Objection handling responses

Appointment booking flow

Script Types:

Lead Qualification: Screen for motivation & timeline

Appointment Setting: Book qualified prospects

Follow-up Scripts: Re-engage previous contacts

Survey Scripts: Gather market information

Writing Effective Scripts

✅ Do This

• Start with a friendly, natural greeting

• Ask open-ended questions to gather info

• Use conversational, not robotic language

• Include clear qualification criteria

• Provide value in every interaction

• End with a clear next step

❌ Avoid This

• Overly long introductions

• Too many questions without value

• Pushy or aggressive language

• Complex or confusing flows

• Ignoring common objections

• Weak or unclear call-to-action

business Script Template Example:

AI: "Hi [Name], this is Sarah calling from ABC business. I hope I'm catching you at a good time?"

AI: "I'm reaching out because you were interested in business opportunities in [Area]. Are you still looking to buy or sell property?"

IF YES: "Great! What's your timeline for making a move?"

IF QUALIFIED: "I'd love to set up a quick 15-minute call with one of our specialists to discuss your specific needs. Are you free tomorrow morning or would afternoon work better?"

Best Practices for business

Lead Qualification Questions

For Sellers:

Timeline for selling
Reason for selling
Property condition
Preferred sale method
Flexibility on price

For Buyers:

Price range/budget
Desired location
Property type preferences
Timeline to purchase
Pre-approval status

Common Objection Responses

"I'm not interested"

→ "I understand, can I ask what you're not interested in specifically? Buying, selling, or just not the right time?"

"I already have an agent"

→ "That's great! Are you completely satisfied with their service and communication?"

"I'm not ready yet"

→ "I appreciate the honesty. What needs to happen for you to feel ready? Maybe I can help with that."

Testing Your Scripts

Always test your scripts before launching full campaigns. Here's our recommended testing process:

Voice Test

Use our built-in voice tester to hear how your script sounds when spoken by the AI.

Small Test Campaign

Run with 10-20 contacts first to identify any issues before scaling up.

Review Recordings

Listen to actual conversations to see how the script performs in real scenarios.

Iterate & Improve

Adjust based on results and test again until you achieve desired performance.

Script Variables & Personalization

Make your conversations feel personal by using dynamic variables that pull from your contact data.

Available Variables:

💡 Pro Tip: Conditional Logic

Use IF/THEN logic to create different conversation paths based on contact data.For example: "Hi {{first_name}}, I see you're interested in {{property_type}} properties in {{city}}..."